I am from the Seattle area and as such, I have had my share of coffee, both good and bad (but mostly bad). I like coffee in moderation. I find it’s smooth mellow roasted taste to be enriching. That is why I hate starbucks. They sell shitty coffee. Most people don’t know shit from shinola when it comes to good coffee and starbucks has taken advantage of that fact. They say that their roast is burnt (my words) for their customers because they have “distinctive taste” (quoted from some TV show interviewing one of their tasters and the founders). BULLSHIT. Can you say “the emperor has no clothes”? Don’t join in guys. It’s still burnt beans and it tastes like shit. Roasting coffee may not be easy, but it isn’t rocket science either.